Shantou Shixing Digital Audio-video Co. Ltd, is a join-stock limited company developed directly from Shantou Nanmei Optical Disk Group. Under examination and approval of the state audio-video administration department, the company has its name registered and was founded in 1996.As a large-scale company, its scope of business is mainly audio-video products. In 1998,the company set up an audio-video product distribution center in Guangzhou, mainly in charge of the marketing work and exploitation in cities around and gradually areas in the country. It sets up general manage office; under that, there are: Purchase Dept., Business Dept., Sales Dept., Finance Dept., Warehouse Dept., Marketing Dept. and the like.     The sales & marketing system of the company is to co-operate with those large-scale and famous storage shopping mall home and abroad. With acuity of perseverance and a spirit of go-aheadism, the company for years, has been developing step by step relying on untiring efforts. Successively, the company has been co-operating with many big famous and chain storage supermarkets such as Chiatai Makro the first storage supermarket in the world. Wal·Mart a trans-national retail power, Minrun Wholesale Price, the Grand Buy Century Supermarket Group, Parkson Shopping Mall, Quanya Supermarket and the like. In 2001,The company won a great achievement; that is, working together with some big friendly publishing houses, the company produced with its own brand series products of CD, VCD, and DVD.     The business running of the company is a sort of chain stores management. In order to offer customers a kind of “all things available in one store” service, each store has opening shelves of about 100 square meters, with audio-video products of various kinds. The management of purchase is centralized, which is useful for the company to negotiate with suppliers during the purchase, to cut down the procurement cost, to regulate its purchase, and therefore to enhance the competitive power of the company. The company attaches great importance to the quality of products and fights again any pirate act to protect its brand image as well as interest of the customers. By that, the company has won good credit standing and support from many co-operative sellers and departments concerned. Nowadays, the company has built up good business relationships with over 100 audio-video manufactory corporations. Besides, it has gain good credit and support from many audio-video publishing and issuing company, as well as the dealership of new some products. Leaders of company always keep incisive minds of those products that newly turn up in the market. The selling layout is divided into there three types; large, medium and small, while the display management is classified according to the specific unit product. Because of the good plan and delicate arrangement, customers can find their products in the store easily; more important is that, this shows the customers fully what are on shelf, and therefore gains a sales promotion effect. The price fixing management of the company is mainly carried out by means of guide fixing. In order to gain price predominance, the company utilizes computer to control the management of purchase, marketing storage. etc.     The development goal of the company in the future are: relying on the standardization and specialization of modes of business operation and the standardization and modernization of supervisor mode, the company will strengthen the predominance of management, to enhance the efficiency in economic performance, and to raise more funds for more cooperation and business expansion.     In the new century, the company will highlight and carry forward the nation’s glorious culture and those outstanding ones broad as its task. Under the spirit of realism, solidarism, professional and innovation, the company aims at building itself a fist-rate audio-video enterprise in China. It would like to be a model for the development of audio-video circle. Besides, it will go all out to serve the society and to enrich the level of people’s lives, culture and recreation. It will also exert oneself to make a contribution to the audio-video market.